Our Book of the week is- “Web Marketing for Small Businesses: The Breakthrough Way to Promote Your Business (Paperback, 2008) Author: Stephanie Diamond. Reserve your copy from our favorite book store, (because we love to save money!) Half.com 

Right now you can get it at half anywhere from 10 dollars to 15 dollars.. But i must say..i checked it out at B&N and i can’t wait to tell you all about it! I’m so excited. Right now because of the world wide web, pretty much anything is possible. Here are Design Hearts Marketing we have clients all over the united states, we are able to communicate any time day or night all because of the web. Now take that unlimited power and place it in the hands of thousands and thousands of consumers and mix in some entrepreneurs in that mix. WOW! is all i can say. This book is definitely up to date, i spotted a chapter on Social Networking. Yes i mean my-space, linked-in , face book and even utube. If you don’t know what these are i advise you to google them, just be careful they get addicting. I look forward to reading this book, and if you are a small business owner looking for a good read and some new ideas for your marketing campaigns, i encourage you to join in! Read with us and post comments about what you think. If you have any questions at all please email me at jessica@thebusinesscardoutlet.com

These days trading your business cards is the basic and most common way to network face to face in the business world. Not only are you giving a potential client your contact information but your giving them a impression of who you and your company stand for/are. Beyond your contact information how can you make your business card sell?

Put yourself in their shoes…

• Is it valuable?
• Does it solve a problem?
• Does it look and feel professional?

Take advantage of the extra real estate on the other side

I still don’t understand why some business owners fail to use the back side of their business card. These days its common sense to use that extra real estate to do more. Some examples are..

• reminders for appointments
• 5 second sales pitch
• Survey, redeemable for a free gift
• Punch card for frequent clients
• Valuable coupon
• URL to a special web page targeting business card recipients
• And much more. Most of all it will give your potential client a reason to hold on to that business card.Need help thinking of a good marketing idea worthy of people wanting to keep your business card? Well first place to look is your own past marketing attempts. Think about what campaigns gave you the most response?…Those are the ones that got your customer attention the fastest and think about how you can take that idea and turn it into something you can offer with your card.Business Cards are one of the cheapest ways to advertise! Not only do the cost less than a couple pennies each, depending on how many you buy. But you can have them on you at all times. Plus they are free to pass out! Many times if a person isn’t interested in your service they will keep your business card and pass it onto a friend who might be. Just think if you pass out 100 cards? or even 200!

  Business card marketing success, hand those cards out wherever and whenever you can. The more you hand out the better chance you have of gaining another customer, and ultimately, earning more money for yourself and your company.

  Author:
  Jessica Gagliardi
  Jessica@thebusinesscardoutlet.com
  thebusinesscardoutlet.com

We are excited here at Design Hearts Marketing to start our first blog about small business marketing and advertising. We know that every business owner is diffrent and have diffrent needs. We offer design and printing services along with creative marketing plans of action. In this blog we offer ideas and suggestions to help you get the ball rolling and give you some ideas. Articals to come are..”How to use Business Cards to Market your business”, The Marketing Book Club- Review: Guerrilla Marketing. Plus many more articals and ideas to come.